"1910 Mecca & Hassan Cigarettes Champion Athlete Series Cards: 27 in Total in Various conditions. In 1910 the cigarette companies Mecca and Hassan included trading cards of prominent athletes with their cigarettes. The ""Champion Athlete and Prize Fighter Series,"" which were printed in New York, are an early example of athletes being used for product promotion. They are also an early example of colorized photos, a technique which was popular before colour photography (27) including 5 Swimmers"